Task
We take immense pride in this project! The Hass Group tasked our agency with an exhilarating challenge: Revamping their website to align with their rebranding efforts.
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Strategy
Branding, Brand Identity
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Design
Brand Identity, Creative Design, Website Design
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Client
The Hass Group
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Tags
Founded in 1997, Hass has become a leading regional oil marketing company in Africa. The company has heavily invested in the sourcing, transportation, storage, distribution, and marketing of diesel fuel, automotive gasoline, kerosene, jet fuel, Liquefied Petroleum Gas (LPG), and lubricants for industrial and automotive systems.
With a track record of over 25 years in the market, The Hass Group recognized the need for a fresh face to stay relevant and continue its success story. Our agency was entrusted with the crucial mission of seamlessly introducing a new visual identity that would resonate with both existing and potential consumers.
This undertaking demanded a delicate balance—maintaining the beloved aspects of the brand that had established its popularity while infusing it with a modern, innovative twist.
Our comprehensive approach included a strategic blend of Brand Identity, Creative Design, and Website Development. Through meticulous creative design processes, we crafted a visual language that not only reflected the rich history of The Hass Group but also paved the way for a contemporary, eye-catching image. The digital component of our work ensured that the brand transitioned seamlessly into the online landscape, connecting with audiences across various platforms.
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