HQ - Kenya Office
25 Mufuli Avenue, Nairobi, Kenya.
Email: hello@biglittle.co.ke
Phone: +254-725-686-595
Phone: +254-703-626-858
United Kingdom
8 preston Manor Road
KT20 5FB Tadworth,
Surrey – England
Email: hello@biglittle.co.ke
Phone: +44 742 786 0253
UAE Office
Dubai, United Arab Emirates.
Email: hello@biglittle.co.ke
Phone: +254-725-686-595
Brand Identity June 23, 2023

2go

Welcome to the vibrant world of “2go” 

– where connection and convenience seamlessly intertwine to
redefine your experiences.

Task

It was the agency’s task to craft a story for this new brand by creating a visual identity and introducing it to an already saturated market - we cracked it!

  • Strategy

    Brand Strategy, Brand Identity

  • Design

    UI/UX Design, Art Direction

  • Client

    The Hass Group

  • Tags

    Brand Identity

We delivered several iterations of visually cohesive and versatile brand identity that translated seamlessly across various touchpoints, from logo and color palette to typography and imagery.

Here, you'll embark on a journey into the heart of our brand, exploring the essence of our voice and the personality that shapes every interaction.

We aim to stand as a beacon of warmth, comfort, and reliability. For us, every interaction is an opportunity to create a bond, to make a positive impact, and to evoke a lasting memory.

This "Fresh & Friendly" uniform concept combines professionalism with a welcoming and approachable appearance, reflecting the convenience store's commitment to customer service and fresh offerings.

While the core logo features blue and orange, it's adaptable to various in-store assets. Different sections of our store can adopt unique colour schemes, yet all remain harmoniously connected by the overarching blue and orange tones. This adaptability reflects the diversity of our offerings while maintaining a cohesive brand identity.

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    June 23, 2023

    Allora

    Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud...

    • Strategy

      Brand Strategy, Brand Identity

    • Design

      UI/UX Design, Art Direction

    • Client

      Royal Converters Limited

    • Tags

      Brand Identity

    View Project
    June 23, 2023

    Hass

    This brand has proudly served our regional community for many years, and as they embark on the rebranding journey, it’s was crucial that the voice embodies...

    • Strategy

      Brand Strategy, Brand Identity

    • Design

      UI/UX Design, Art Direction

    • Client

      The Hass Group

    • Tags

      Brand Identity

    View Project
    June 23, 2023

    2go

    Welcome to the vibrant world of “2go”  – where connection and convenience seamlessly intertwine to redefine your experiences.

    • Strategy

      Brand Strategy, Brand Identity

    • Design

      UI/UX Design, Art Direction

    • Client

      The Hass Group

    • Tags

      Brand Identity

    View Project
    June 23, 2023

    Hanan

    Giving a national favourite a brand new look!

    • Strategy

      Branding, Brand Identity

    • Design

      Brand Identity, Creative Design, Packaging

    • Client

      Royal Converters Ltd

    • Tags

      Brand Identity

    View Project
    June 23, 2023

    Lorenzo Drycleaners

    Go for the clean, Stay for the feel! Embarking on a transformative journey with Lorenzo Drycleaners, our agency delved into the realm of cleanliness and sophistication.

    • Strategy

      Brand Identity

    • Design

      Creative Design, Digital

    • Client

      Lorenzo Group

    • Tags

      Brand Identity

    View Project