Mambo Ni Better Na Bella
Reintroducing a familiar household brand with a new face.
Following the refresh of the packaging, it then became the agency’s task to follow through with a thematic campaign that introduced the new look to our audience. Thus, ‘Mambo Ni Better Na Bella’ loosely translated to ‘Everything’s Better With Bella’ – was conceptualized.
Task
Our primary task was to strike the balance between innovation and familiarity - with an understanding of the market and how quickly you could isolate your consumers by changing your face,
