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Brand Identity Branding June 23, 2020

Mama Fua Laundromat

Giving your reliable helper a new spin!

The dry-cleaning and laundromat industry in Kenya has had many players over the years – can the real mama fua please stand up…

Task

Giving your reliable helper a new spin! We embarked on creating a compelling story for our client ‘Mama Fua Laundromatic’ - even crafting the name Laundromatic - combining the terms ‘laundry’ and ‘automatic.’

  • Strategy

    Brand Strategy,Brand Identity

  • Design

    UI/UX Design, Art Direction

  • Client

    Mama Fua Laundromat

  • Tags

    Brand Identity

We embarked on creating a compelling story for our client ‘Mama Fua Laundromatic’ - even crafting the name Laundromatic - combining the terms ‘laundry’ and ‘automatic’ Step one, as is in our nature, was to develop a memorable brand story - visuals included - for our client.

With several iterations of the working formula, we landed on a direction that clearly represented our client, our audience and our future.

This identity was also incorporated into collateral and other brand assets. Yes, it’s that van you see all over Nairobi - spotted a mama fua near you?

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