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Brand Identity Strategy June 23, 2020

Lorenzo Group

A quick rinse and a fresh spin

A leading provider of laundry services in the country, the Lorenzo Group was ready to refresh their look and give their brand a new spin.

Task

The agency was called upon to deliver brand strategy for the Group and three subsidiary brands and subsequently, unique identities for each of the brands.

  • Strategy

    Brand Identity

  • Design

    UI/UX Design, Art Direction

  • Client

    Lorenzo Group

The agency was called upon to deliver brand strategy for the Group and three subsidiary brands and subsequently, unique identities for each of the brands

With our scope being as wide as it was, it was integral for us to dive deep into defining a clear audience segment for each brand and subsequently mapping out how these segments interacted with each of the brands. This phase heavily involved research, and market and consumer analysis both from the agency and our affiliate research arm.

Further we crafted a new brand positioning and identity for each of the brands, curated each of the brand experiences and messaging and determined communication channels and brand guidelines When’s the last time you did your laundry?

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