Brand Identity
June 23, 2023
Hass
This brand has proudly served our regional community for many years, and as they embark on the rebranding journey, it’s was crucial that the voice embodies the essence of
the community, friendliness, and people.
Task
It was the agency’s task to craft a story for this brand by creating a visual identity and introducing it to an already saturated market - we cracked it!
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Strategy
Brand Strategy, Brand Identity
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Design
UI/UX Design, Art Direction
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Client
The Hass Group
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Tags
We delivered several iterations of visually cohesive and versatile brand identity that translated seamlessly across various touchpoints, from logo and color palette to typography and imagery.
Here, you'll embark on a journey into the heart of our brand, exploring the essence of our voice and the personality that shapes every interaction.
We aim to stand as a beacon of warmth, comfort, and reliability. For us, every interaction is an opportunity to create a bond, to make a positive impact, and to evoke a lasting memory.
This "Fresh & Friendly" uniform concept combines professionalism with a welcoming and approachable appearance, reflecting the convenience store's commitment to customer service and fresh offerings.
While the core logo features blue and orange, it's adaptable to various in-store assets. Different sections of our store can adopt unique colour schemes, yet all remain harmoniously connected by the overarching blue and orange tones. This adaptability reflects the diversity of our offerings while maintaining a cohesive brand identity.
While the core logo features blue and orange, it's adaptable to various in-store assets. Different sections of our store can adopt unique colour schemes, yet all remain harmoniously connected by the overarching blue and orange tones. This adaptability reflects the diversity of our offerings while maintaining a cohesive brand identity.
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