Bella Packaging Rebrand
Reintroducing a familiar household brand with a new face.
Bella Tissues is a popular tissue brand amongst households in middle and lower-income areas within the country. For many years it has been used and loved by the masses but the client felt it was time to refresh the brand’s identity by changing the product’s packaging.
Task
Our primary task was to strike the balance between innovation and familiarity - with an understanding of the market and how quickly you could isolate your consumers by changing your face,
