Task
This one we’re extremely proud of! Hanan, presented a thrilling challenge to our agency—revitalizing a national favourite that had captured the hearts of millions in Kenya over the past decade.
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Strategy
Branding, Brand Identity
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Design
Brand Identity, Creative Design, Packaging
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Client
Royal Converters Ltd
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Tags
The task at hand was no small feat: to redefine Hanan's visual identity while preserving the essence that endeared the brand to its loyal consumers.
With a track record of ten years in the market, Hanan recognized the need for a fresh face to stay relevant and continue its success story. Our agency was entrusted with the crucial mission of seamlessly introducing a new visual identity that would resonate with both existing and potential consumers.
This undertaking demanded a delicate balance—maintaining the beloved aspects of the brand that had established its popularity while infusing it with a modern, innovative twist.
Our comprehensive approach included a strategic blend of Brand Identity, Creative Design, and Digital solutions. Through meticulous creative design processes, we crafted a visual language that not only reflected the rich history of Hanan but also paved the way for a contemporary, eye-catching image. The digital component of our work ensured that the brand transitioned seamlessly into the online landscape, connecting with audiences across various platforms.
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