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Brand Identity June 23, 2020

This is Kilifi

Uplifting Kenya’s little haven on earth

Starting as a County Government project at the tail-end of 2018, This Is Kilifi aimed at creating a navigation and informational tool for prospecting visitors of the coastal town.

Task

It was the agency’s task to uplift the current brand identity and develop brand strategy that spoke to the vision of the county, while attracting a prospecting audience.

  • Strategy

    Digital Marketing, PR Strategy

  • Design

    Brand Design

  • Client

    Kilifi County Government

  • Tags

    Brand Identity

Although the thought behind the project was inspiring, not much had been done in brand identity and design, digital marketing, PR and brand strategy. It was the agency’s task, therefore, to uplift the current brand identity and develop brand strategy that spoke to the vision of the county, while attracting a prospecting audience.

This included introducing elements of digital storytelling such as the website, social media and PR. Offering several iterations of the special magic, we got sign-off on what you now see on the KAWAC website.

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