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Brand Identity June 23, 2020

Vivo Electronics Corp

Unmatched User Experience 

Founded in 2009, Vivo Electronics is a Chinese leader in the development and manufacturing of smartphones globally. With previous focus in South East Asian markets, Vivo was looking to expand into new markets and Kenya was a first stop – luckily we were ready to answer the call!

Task

They wanted a Brand positioning strategy to stamp their mark in the local market and to capture their right target market.

  • Strategy

    Event Management, Digital Live Streaming

  • Design

    PR & Media Liaison

  • Client

    Vivo Electronics Corp.

  • Tags

    Brand Identity

In collaboration with Ekar Communications, we developed a brand and go-to-market strategy that allowed the company to make its mark in the local market and capture the right target.

“We developed a customer centric marketing approach which would play a key role in identifying the market gaps in the smartphone industry, maximize on ways to capture consumer attention and provide avenues for media interest.” Our efforts were supported by a launch event that introduced the brand to the market.

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