There are things we many not know but, for these, we are the best.
Brand identity, within the realm of a creative agency, is the essence and embodiment of a brand’s visual and verbal elements. It encompasses the strategic and creative development of these elements to effectively communicate the brand’s personality, values, and unique offerings to the target audience. At its core, brand identity is the cohesive expression of a brand’s DNA, carefully crafted to leave a lasting impression on consumers and set the brand apart from its competitors.
In a creative agency, brand identity is established through various components. This includes the creation of a distinctive logo that serves as the visual cornerstone of the brand, instantly recognizable and representative of its identity. Additionally, typography and color palettes are carefully selected to evoke specific emotions and create a cohesive visual language that resonates with the brand’s essence. These visual elements are supported by brand guidelines, ensuring consistent and harmonious application across
all touchpoints, reinforcing the brand’s identity and fostering recognition.
Beyond visual elements, brand identity also encompasses the brand’s voice and tone. A creative agency works to define the brand’s personality through the use of language and messaging, ensuring a consistent and compelling tone of voice that aligns with the brand’s values and connects with the target audience. By establishing a cohesive brand identity, a creative agency helps build brand recognition, trust, and loyalty, ultimately driving the brand’s success in the marketplace.
- Art Direction & Design
- Brand Development
- Brand Audit & Insights
- Brand Strategy & Positioning
- Brand Culture Alignment
- Rebranding
- Brand Creation & Naming
- Identity Systems & Extension
Advertising, within the context of a creative agency, is the strategic and creative process of promoting a brand, product, or service to a target audience. It involves crafting compelling and persuasive messages that effectively communicate the brand’s value proposition and unique selling points. Advertising in a creative agency goes beyond simple promotion; it aims to create meaningful connections with consumers, influence their perceptions, and ultimately drive them to take desired actions.
In a creative agency, advertising encompasses a range of activities. It starts with a thorough understanding of the target audience, their needs, desires, and motivations. Through in-depth research and analysis, the agency identifies key insights that inform the development of a powerful advertising strategy. This strategy outlines the objectives, target audience, messaging, and channels to be used for reaching and engaging with consumers.
The creative aspect of advertising in a creative agency involves the conceptualization and production of captivating content. This includes designing visually striking and memorable advertisements,
crafting persuasive copy, and integrating innovative ideas that capture the audience’s attention. By leveraging their expertise in storytelling, design, and communication, the agency creates advertising campaigns that resonate with the target audience, spark emotions, and ultimately drive the desired consumer response, whether it’s making a purchase, visiting a website, or subscribing to a service.
Overall, advertising in a creative agency is a dynamic and multifaceted process that combines strategic thinking, creativity, and effective communication. It aims to create a strong brand presence, increase brand awareness, and generate a positive impact on the target audience. Through the collaborative efforts of strategists, copywriters, designers, and other creative professionals, a creative agency develops and executes advertising campaigns that deliver measurable results and contribute to the overall success of the brand.
- Integrated Campaigns
- Marketing & Campaign Strategy
- TV & Radio Ads Advertising
- Copywriting & Script Writing (Video,TV & Radio Ads)
Advertising, within the context of a creative agency, is the strategic and creative process of promoting a brand, product, or service to a target audience. It involves crafting compelling and persuasive messages that effectively communicate the brand’s value proposition and unique selling points. Advertising in a creative agency goes beyond simple promotion; it aims to create meaningful connections with consumers, influence their perceptions, and ultimately drive them to take desired actions.
In a creative agency, advertising encompasses a range of activities. It starts with a thorough understanding of the target audience, their needs, desires, and motivations. Through in-depth research and analysis, the agency identifies key insights that inform the development of a powerful advertising strategy. This strategy outlines the objectives, target audience, messaging, and channels to be used for reaching and engaging with consumers.
The creative aspect of advertising in a creative agency involves the conceptualization and production of captivating content. This includes designing visually striking and memorable advertisements,
crafting persuasive copy, and integrating innovative ideas that capture the audience’s attention. By leveraging their expertise in storytelling, design, and communication, the agency creates advertising campaigns that resonate with the target audience, spark emotions, and ultimately drive the desired consumer response, whether it’s making a purchase, visiting a website, or subscribing to a service.
Overall, advertising in a creative agency is a dynamic and multifaceted process that combines strategic thinking, creativity, and effective communication. It aims to create a strong brand presence, increase brand awareness, and generate a positive impact on the target audience. Through the collaborative efforts of strategists, copywriters, designers, and other creative professionals, a creative agency develops and executes advertising campaigns that deliver measurable results and contribute to the overall success of the brand.
- Integrated Campaigns
- Marketing & Campaign Strategy
- TV & Radio Ads Advertising
- Copywriting & Script Writing (Video,TV & Radio Ads)
Digital” refers to the realm of online platforms, technologies, and strategies used to engage and interact with audiences in the digital landscape. Digital encompasses a wide range of activities, from website development and mobile applications to social media marketing, search engine optimization (SEO), content creation, and online advertising. It has become an integral part of modern marketing and communication, allowing brands to connect with their target audience on various digital channels.
Within a creative agency, the digital department is responsible for leveraging these digital tools and platforms to create impactful and engaging experiences for consumers. This involves designing and developing user-friendly websites and mobile applications that reflect the brand’s identity and provide a seamless user experience. It also includes crafting compelling digital content, such as blog articles, videos, infographics, and social media posts, tailored to resonate with the target audience and drive engagement.
Furthermore, the Big Little digital team in a creative agency involves implementing effective digital marketing strategies to reach, engage, and convert consumers.
This includes activities such as running targeted online advertising campaigns, optimizing website content for search engines, managing social media accounts, and analyzing data and insights to refine and improve digital efforts. The digital team stays up-to-date with the latest trends, technologies, and best practices in the digital landscape, ensuring that brands have a strong and effective online presence.
- Digital Strategy
- Digital Campaigns
- Web & Mobile
- Experience Design UI/UX
- Online Platforms
- Application Development
- SEO
- Social Media
- Social Media Strategy & Content Creation
- Social Media Management and Reporting
- Live Event Coverage
- Social Media Training & Support
Digital” refers to the realm of online platforms, technologies, and strategies used to engage and interact with audiences in the digital landscape. Digital encompasses a wide range of activities, from website development and mobile applications to social media marketing, search engine optimization (SEO), content creation, and online advertising. It has become an integral part of modern marketing and communication, allowing brands to connect with their target audience on various digital channels.
Within a creative agency, the digital department is responsible for leveraging these digital tools and platforms to create impactful and engaging experiences for consumers. This involves designing and developing user-friendly websites and mobile applications that reflect the brand’s identity and provide a seamless user experience. It also includes crafting compelling digital content, such as blog articles, videos, infographics, and social media posts, tailored to resonate with the target audience and drive engagement.
Furthermore, the Big Little digital team in a creative agency involves implementing effective digital marketing strategies to reach, engage, and convert consumers.
This includes activities such as running targeted online advertising campaigns, optimizing website content for search engines, managing social media accounts, and analyzing data and insights to refine and improve digital efforts. The digital team stays up-to-date with the latest trends, technologies, and best practices in the digital landscape, ensuring that brands have a strong and effective online presence.
- Digital Strategy
- Digital Campaigns
- Web & Mobile
- Experience Design UI/UX
- Online Platforms
- Application Development
- SEO
- Social Media
- Social Media Strategy & Content Creation
- Social Media Management and Reporting
- Live Event Coverage
- Social Media Training & Support
“Creative” refers to the artistic, imaginative, and innovative aspects of the agency’s work. It encompasses the process of generating original ideas, concepts, and designs that effectively communicate and capture the essence of a brand or message. The creative team in Big Little is responsible for bringing these ideas to life through various mediums, such as visual design, copywriting, photography, video production, and more.
The creative department is where imagination meets strategy. It involves brainstorming sessions, research, and collaboration to develop unique and compelling solutions that address the client’s objectives and resonate with the target audience. The team combines their expertise in design principles, storytelling,
and communication to create visually appealing and engaging campaigns that stand out in a crowded marketplace.
Moreover, creativity extends beyond the visual realm. It also encompasses the ability to think outside the box and devise innovative strategies and approaches. Whether it’s crafting a captivating narrative, conceptualizing a viral marketing campaign, or finding unconventional ways to engage with consumers, the creative team in a Big Little brings a fresh perspective and inventive ideas to deliver impactful results.
- Graphic Design
- Copywriting & Script Writing (Video, TV & Radio Ads)
“Creative” refers to the artistic, imaginative, and innovative aspects of the agency’s work. It encompasses the process of generating original ideas, concepts, and designs that effectively communicate and capture the essence of a brand or message. The creative team in Big Little is responsible for bringing these ideas to life through various mediums, such as visual design, copywriting, photography, video production, and more.
The creative department is where imagination meets strategy. It involves brainstorming sessions, research, and collaboration to develop unique and compelling solutions that address the client’s objectives and resonate with the target audience. The team combines their expertise in design principles, storytelling,
and communication to create visually appealing and engaging campaigns that stand out in a crowded marketplace.
Moreover, creativity extends beyond the visual realm. It also encompasses the ability to think outside the box and devise innovative strategies and approaches. Whether it’s crafting a captivating narrative, conceptualizing a viral marketing campaign, or finding unconventional ways to engage with consumers, the creative team in a Big Little brings a fresh perspective and inventive ideas to deliver impactful results.
- Graphic Design
- Copywriting & Script Writing (Video, TV & Radio Ads)
In a creative agency, publishing refers to the process of producing and disseminating content across various media channels and platforms. It involves the creation, editing, formatting, and distribution of content such as articles, blogs, magazines, books, and digital publications. The publishing function in a creative agency is responsible for ensuring that the content meets high-quality standards, aligns with the brand’s identity and objectives, and effectively engages the target audience.
Publishing in a creative agency involves a range of activities. It starts with content creation, where writers, editors, and designers collaborate to produce compelling and relevant materials. The agency’s publishing team works on refining the content, ensuring accuracy, coherence, and adherence to brand guidelines. They also oversee the design and layout,
making sure that the visual presentation complements and enhances the overall content experience.
Once the content is ready, the publishing team manages the distribution and promotion of the materials. This may involve publishing on the brand’s website, collaborating with external publications, utilizing social media platforms, or exploring other channels for reaching the target audience. The team also tracks the performance and engagement metrics to evaluate the impact of the published content, informing future publishing strategies and content development.
- Content Planning & Creation
- Annual Reports Design
- Marketing Materials
In a creative agency, publishing refers to the process of producing and disseminating content across various media channels and platforms. It involves the creation, editing, formatting, and distribution of content such as articles, blogs, magazines, books, and digital publications. The publishing function in a creative agency is responsible for ensuring that the content meets high-quality standards, aligns with the brand’s identity and objectives, and effectively engages the target audience.
Publishing in a creative agency involves a range of activities. It starts with content creation, where writers, editors, and designers collaborate to produce compelling and relevant materials. The agency’s publishing team works on refining the content, ensuring accuracy, coherence, and adherence to brand guidelines. They also oversee the design and layout,
making sure that the visual presentation complements and enhances the overall content experience.
Once the content is ready, the publishing team manages the distribution and promotion of the materials. This may involve publishing on the brand’s website, collaborating with external publications, utilizing social media platforms, or exploring other channels for reaching the target audience. The team also tracks the performance and engagement metrics to evaluate the impact of the published content, informing future publishing strategies and content development.
- Content Planning & Creation
- Annual Reports Design
- Marketing Materials
Here at Big Little, “below the line” (BTL) refers to marketing and communication activities that are targeted and personalized, typically involving direct engagement with individual consumers or specific target groups. BTL strategies focus on building direct relationships and driving immediate actions, often using channels such as direct mail, email marketing, telemarketing, experiential marketing, and point-of-sale materials. Unlike “above the line” (ATL) activities that aim for broader reach and brand awareness, BTL initiatives are more targeted, measurable, and tailored to specific audiences or objectives.
The below the line approach allows us to employ more precise and direct communication tactics. It enables us to segment our clients’ audience and deliver personalized messages, offers, and experiences that resonate with individual consumers. We leverage BTL strategies to achieve higher levels of engagement and response rates, in order to customize the clients communications to address specific needs, preferences, or behaviors of their target audience.
Moreover, below the line activities often incorporate interactive elements that encourage consumer participation, such as contests, promotions, or sampling campaigns. This direct engagement facilitates immediate feedback, enables data collection, and allows for real-time adjustments to optimize campaign effectiveness. BTL strategies can be particularly effective in driving conversions, generating leads, and fostering long-term customer relationships, as they focus on creating meaningful and memorable interactions with consumers at various touchpoints
- Strategy
- Consumer/Shopper Research
- Road to Market
- Direct-To-Consumer Engagement
- Retail & Supermarket activations
- Merchandising programs
- Roadshows
- Direct Sales (Retail & Consumer)
- Sampling
- Consumer Education
- Experiential Marketing
- Mall Activations
- Schools & Universities
- Hospital Activations
- Trade Merchandizing
- Market Activations and Promotions
- Events Marketing & Management
- Product Launches
- Conferences
- Music Concerts
- Sports Events
- CSR Events (Marathons, Runs, Sponsorships
- Market Storms/Direct Sales
- Field Marketing
- Field Force Automation
- Retail Sales/ Sales Force Management
- Road Shows
- Online Retail
Here at Big Little, “below the line” (BTL) refers to marketing and communication activities that are targeted and personalized, typically involving direct engagement with individual consumers or specific target groups. BTL strategies focus on building direct relationships and driving immediate actions, often using channels such as direct mail, email marketing, telemarketing, experiential marketing, and point-of-sale materials. Unlike “above the line” (ATL) activities that aim for broader reach and brand awareness, BTL initiatives are more targeted, measurable, and tailored to specific audiences or objectives.
The below the line approach allows us to employ more precise and direct communication tactics. It enables us to segment our clients’ audience and deliver personalized messages, offers, and experiences that resonate with individual consumers. We leverage BTL strategies to achieve higher levels of engagement and response rates, in order to customize the clients communications to address specific needs, preferences, or behaviors of their target audience.
Moreover, below the line activities often incorporate interactive elements that encourage consumer participation, such as contests, promotions, or sampling campaigns. This direct engagement facilitates immediate feedback, enables data collection, and allows for real-time adjustments to optimize campaign effectiveness. BTL strategies can be particularly effective in driving conversions, generating leads, and fostering long-term customer relationships, as they focus on creating meaningful and memorable interactions with consumers at various touchpoints
- Strategy
- Consumer/Shopper Research
- Road to Market
- Direct-To-Consumer Engagement
- Retail & Supermarket activations
- Merchandising programs
- Roadshows
- Direct Sales (Retail & Consumer)
- Sampling
- Consumer Education
- Experiential Marketing
- Mall Activations
- Schools & Universities
- Hospital Activations
- Trade Merchandizing
- Market Activations and Promotions
- Events Marketing & Management
- Product Launches
- Conferences
- Music Concerts
- Sports Events
- CSR Events (Marathons, Runs, Sponsorships
- Market Storms/Direct Sales
- Field Marketing
- Field Force Automation
- Retail Sales/ Sales Force Management
- Road Shows
- Online Retail
Here at Big Little Advertising, production refers to the process of bringing creative ideas and concepts to life through the execution and realization of various media projects. It involves the planning, coordination, and execution of all technical and logistical aspects required to produce visual and audiovisual content. The production team in a creative agency is responsible for managing the entire production process, ensuring smooth operations, and delivering high-quality results.
Production in a creative agency covers a wide range of activities. It includes pre-production tasks such as scriptwriting, storyboarding, casting, location scouting, and scheduling. During the production phase the team handles all aspects of shooting or recording, including managing the crew, directing talent, capturing footage, and overseeing equipment and technical requirements. They work closely with other teams, such as creative, design, and
post-production, to ensure that the final output aligns with the client’s vision and objectives.
Post-production is another crucial aspect of production in a creative agency. This phase involves editing, sound design, visual effects, color grading, and other enhancements to refine the captured footage or audio. The production team collaborates with editors, motion graphics artists, sound engineers, and other specialists to transform raw material into a polished and compelling final product.
- Photography
- Product Photography
- Event Photography
- Videography
- TVC & DVC
- Event After movies
- Social Media Content Creation
Here at Big Little Advertising, production refers to the process of bringing creative ideas and concepts to life through the execution and realization of various media projects. It involves the planning, coordination, and execution of all technical and logistical aspects required to produce visual and audiovisual content. The production team in a creative agency is responsible for managing the entire production process, ensuring smooth operations, and delivering high-quality results.
Production in a creative agency covers a wide range of activities. It includes pre-production tasks such as scriptwriting, storyboarding, casting, location scouting, and scheduling. During the production phase the team handles all aspects of shooting or recording, including managing the crew, directing talent, capturing footage, and overseeing equipment and technical requirements. They work closely with other teams, such as creative, design, and
post-production, to ensure that the final output aligns with the client’s vision and objectives.
Post-production is another crucial aspect of production in a creative agency. This phase involves editing, sound design, visual effects, color grading, and other enhancements to refine the captured footage or audio. The production team collaborates with editors, motion graphics artists, sound engineers, and other specialists to transform raw material into a polished and compelling final product.
- Photography
- Product Photography
- Event Photography
- Videography
- TVC & DVC
- Event After movies
- Social Media Content Creation
In a creative agency, research plays a crucial role in informing and guiding the strategic decisions and creative direction of campaigns and projects. Research involves gathering and analyzing data, insights, and information related to the target audience, market trends, industry landscape, and competitors. It serves as the foundation for developing effective marketing strategies and creative solutions that resonate with the intended audience.
Research in a creative agency involves both primary and secondary research methods. Primary research involves directly collecting data through surveys, interviews, focus groups, or observations. This helps gain firsthand insights into consumer behavior, preferences, and perceptions. Secondary research, on the other hand, involves analyzing existing data sources such as market reports, industry studies, and competitor analysis to understand market trends, audience demographics, and competitive positioning.
The findings from research activities guide the creative agency in understanding the target audience’s needs, desires, and pain points. It helps identify key messaging, creative concepts, and design elements that will effectively engage the audience and differentiate the brand. Additionally, research aids in evaluating the effectiveness of past campaigns, tracking consumer sentiment, and identifying opportunities for improvement and innovation.
In a creative agency, research plays a crucial role in informing and guiding the strategic decisions and creative direction of campaigns and projects. Research involves gathering and analyzing data, insights, and information related to the target audience, market trends, industry landscape, and competitors. It serves as the foundation for developing effective marketing strategies and creative solutions that resonate with the intended audience.
Research in a creative agency involves both primary and secondary research methods. Primary research involves directly collecting data through surveys, interviews, focus groups, or observations. This helps gain firsthand insights into consumer behavior, preferences, and perceptions. Secondary research, on the other hand, involves analyzing existing data sources such as market reports, industry studies, and competitor analysis to understand market trends, audience demographics, and competitive positioning.
The findings from research activities guide the creative agency in understanding the target audience’s needs, desires, and pain points. It helps identify key messaging, creative concepts, and design elements that will effectively engage the audience and differentiate the brand. Additionally, research aids in evaluating the effectiveness of past campaigns, tracking consumer sentiment, and identifying opportunities for improvement and innovation.
We’ll help you stand out in a crowded marketplace and achieve your marketing goals – all while having a little fun along the way. Contact us today and let’s make some marketing magic happen!